In this short guide I'll outline the key principles and steps you need when making best-selling products online. Online info products will be the quickest and easiest products to produce and market. Also, they are cheap to make and eliminate delivery expenses too. The most typical information product formats are ebook, audio and video. I will talk briefly about what makes a product a best-seller, why you need to create a selection of products and how to proceed in case a product isn't selling well.

So what makes something that sells? Put simply it is a mix of great value content that teaches the customer how to overcome a challenge and effective marketing that advertises it to the proper people correctly. I'm only going to write about the first part here . You need to really get to know your potential customers and know very well what problems and issues they are most eager to solve. Then you need to create a product that shows them how to solve that problem in a very simple, step by step way. If your product does indeed overcome their main challenge, is easy to implement and will also save them time, money and effort then you are onto a winner.

However well you research your facts there is never a guarantee that your product will be a success and cause you to a profit. And that means you should plan right from the start to create a selection of products and not just pin all your hopes on one. To be clear when I say a variety of products I don't just mean that you have a product for each different level from low to high price but which you have a range of low-priced products and mid-priced products etc. Of course, you should have more low-priced products than high-end ones but even at the top end it's good to have more than one thing to provide.

You have to measure and record the results I.e. the quantity of sales and the number of visitors to your sales page. Armed with this information it will be possible to identify what is working. It's not as simple as just dropping the products that don't seem to be selling. You need to learn why. There may still be a way to make them turn a profit. For example, it may be that should you are getting lots of visitors however, not many sales that you need to change some section of your sales page. Only ever change a very important factor at a time, unless you have the facility to accomplish what is known as split testing, or else you will not know which change made the difference. A number of the key what to change and test first are the price and the guarantee.